Protecting your brand from counterfeiters.

Illegal trade of counterfeit, look-alike, damaged and expired products is an ongoing problem for companies across various industries. Fraudsters tend to prey on a consumer’s affinity towards a brand and sell these products illegally to them. 

According to a recent report by Crisil, 25% – 30% of the products sold in India are spurious with counterfeiting being most prevalent in apparel and FMCG sectors.

Increasingly, consumers are failing to identify the differences between original and fake products which has resulted in many becoming victims of illegal trade.

Usually, the consumers, on realising that they are being cheated, prefer not to buy such products, and this in turn affects organisations financially as well as their brand and reputation. In addition, many victims also take to social media to share their grievances, which further impacts a brands reputation.

Our brand protection services can help protect your brand from fraud, counterfeiting, infringement (of IP, patents and copyright) and associated risks by evaluating and benchmarking your current exposure to these risks.

At Xpertisehub, we have an experienced team of investigators (including former law enforcement officers) who have executed multiple brand protection engagements for leading organisations in India.